http://chike1234.hubpages.com/hub/Aggressive-Marketing-Explined
By chike1234Aggressive Marketing Explined
MARKETING
Marketing is not the art of selling what you make but knowing what to make.The art of identifying and understanding customer needs and creating solutions that delivers satisfactions to the customers, profits to the producers and benefits for the stakeholders.Marketing is not an event but a process. It has a beginning a middle, but never an end for it is a process.
You improve it perfect it change it,even pass it,change it,even pause it.But you never stop it completely. One marketing expert compared doing business without advertising to winking a beautiful lady in the dark.According to him while the business man know what he is doing no body else does.Inadvertently,the girl would not know. She is being winked at,but the winker is aware of his actions.How futile can an effort get?
For a company to grow from strength to strength the only source of climbing is through your aggressive marketing.Take for e.g if you have have new products in the market the only way for people to know how important such products are is by going on AGGRESSIVE PROMOTION, AGGRESSIVE MARKETING.
TYPES OF AGGRESSIVE MARKETING
1,Radio messages : A form of ADVERT
2,Use of BIG BILL BOARD : Using a good sign post is very important so far you comply to rules and regulations guiding them
3,Use of promotional PEN, T-SHIRT ,BOOK , etc: Engraving your company name on those items are very important as part of promotion.
4, Giving your STAFF (MARKETERS) TARGET: This involves giving them specific task each and every one of them must meet monthly.
AGGRESSIVE MARKETING IN NIGERIA BANKS
Such aggressive marketing is well know in NIGERIA BANKS.After the BANKS consolidation by the former CENTRAL BANK GOVERNOR(Prof Soludo) All the banks became Strong, There is no more these are stronger banks.Because of this,competition sets in.
ADVANTAGES OF AGGRESSIVE MARKETING
1,It gives room for competion; With this all the compitetors will always have it in mine to improve on their services.
2,It prevents monopoly:Aggressive marketing prevents one company from monopolizing a particular sector.Take for e.g in my countary nigeria , the use of GSM started around 2000/2001.Then only two TELECOMS operators were given lissence to operate. Three years later,more companies got their licence also. The first thing the new operators did was to drop
their tariff as part of their AGGRESSIVE MARKETING others were force to drop theirs in order not to loss customers
3 Staff Promotion: Companies use it as a way of promoting their staff the person with the best RECOMMENDATION grow faster in rank.
Aggressive marketing is the back bone of any company to grow.As a matter of facts what determines performance of any company, organization,etc is their MARKETING method.Even if your company offer the best services,but without adequate aggressiveness in marketing that services he offers will never be know.This is the PIVOT of any company to grow.
You improve it perfect it change it,even pass it,change it,even pause it.But you never stop it completely. One marketing expert compared doing business without advertising to winking a beautiful lady in the dark.According to him while the business man know what he is doing no body else does.Inadvertently,the girl would not know. She is being winked at,but the winker is aware of his actions.How futile can an effort get?
For a company to grow from strength to strength the only source of climbing is through your aggressive marketing.Take for e.g if you have have new products in the market the only way for people to know how important such products are is by going on AGGRESSIVE PROMOTION, AGGRESSIVE MARKETING.
TYPES OF AGGRESSIVE MARKETING
1,Radio messages : A form of ADVERT
2,Use of BIG BILL BOARD : Using a good sign post is very important so far you comply to rules and regulations guiding them
3,Use of promotional PEN, T-SHIRT ,BOOK , etc: Engraving your company name on those items are very important as part of promotion.
4, Giving your STAFF (MARKETERS) TARGET: This involves giving them specific task each and every one of them must meet monthly.
AGGRESSIVE MARKETING IN NIGERIA BANKS
Such aggressive marketing is well know in NIGERIA BANKS.After the BANKS consolidation by the former CENTRAL BANK GOVERNOR(Prof Soludo) All the banks became Strong, There is no more these are stronger banks.Because of this,competition sets in.
ADVANTAGES OF AGGRESSIVE MARKETING
1,It gives room for competion; With this all the compitetors will always have it in mine to improve on their services.
2,It prevents monopoly:Aggressive marketing prevents one company from monopolizing a particular sector.Take for e.g in my countary nigeria , the use of GSM started around 2000/2001.Then only two TELECOMS operators were given lissence to operate. Three years later,more companies got their licence also. The first thing the new operators did was to drop
their tariff as part of their AGGRESSIVE MARKETING others were force to drop theirs in order not to loss customers
3 Staff Promotion: Companies use it as a way of promoting their staff the person with the best RECOMMENDATION grow faster in rank.
Aggressive marketing is the back bone of any company to grow.As a matter of facts what determines performance of any company, organization,etc is their MARKETING method.Even if your company offer the best services,but without adequate aggressiveness in marketing that services he offers will never be know.This is the PIVOT of any company to grow.
ATTRACTS HIGHER PROFITS
Aggressive marketing leads to higher output in profit. If a company uses good aggressive marketing it will affect its company's profit.You can get this by using the right aggressive serous trained staff.Take for e.g, aggressive marketing in Nigeria banks as narrated before any staff that did not meet his TARGET may be sacked from the company.But when 90% meet up their target then at the end of the year the profit out will be high.This is also common with other companies that are into marketing and sales job.HIGHER PROFIT is answer to good aggressive marketing.
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